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No matter what industry your business is in, you need good advertising. Even if your customers aren’t the general public, you need to make sure the kinds of people who will buy your products or services know about your company. Advertising might not be cheap, but it’s often the deciding factor between success and failure.
But what makes a good advertisement? How can you get your name out there without breaking the bank?
The best way to advertise without spending a fortune is to rely on word of mouth. This is an ad strategy where your customers simply spread your name by talking about how good you are.
Cultivating a good reputation like this isn’t exactly easy, but it can be extremely rewarding. It’s often easiest to do this through fostering an ongoing relationship with loyal customers. You could even try offering things like loyalty discounts!
While print ads, TV ads, and radio ads used to be the main way to get your business in front of the most eyes at once, things have changed. In today’s world, social media is the best way to get your company into the daily lives of the highest number of people without spending tons of money on a huge ad campaign.
What do you need to spend to bolster your social media presence? Well, there are two expenses to keep in mind when it comes to social media advertising. The first is that you’ll want to hire a dedicated social media expert to manage your business’s online presence. Someone with a background in public relations or advertising is perfect for this role.
The second expense to keep in mind is that you might want to pay to have your posts become “sponsored” or “promoted” posts on the platform you find has the most engagement. This will ensure that your post reaches the highest number of users on that site!
Smaller businesses will often find that traditional TV or print advertising can be prohibitively expensive. Advertising through local radio stations might be the best way to go for your small business. This type of advertising has a lower cost across the board, as it’s cheaper to buy ad time on the radio than on TV. That’s not to mention that it’s significantly less expensive to create a radio ad than it is to film a TV ad!
